Australia's Independent Google Ads Financial Governance Specialists
Most businesses closely monitor how much they spend on Google Ads. Very few verify whether they’re being charged correctly.
At PPC Audit Guy, we believe every advertising dollar should be transparent, accountable and fully verifiable — our role is to independently verify that your Google Ads investment is billed correctly and aligned with industry best practice.
Built on More Than 20 Years of Agency Experience
Our audit team brings together more than 20 years of combined Google Ads agency management, campaign optimisation and advertising financial governance experience. We’ve managed campaigns across hundreds of industries, overseen millions of dollars in advertising investment, and worked with organisations ranging from small businesses to large national brands.
We’ve worked inside agencies. We’ve managed campaigns. We’ve built reporting frameworks. We’ve optimised performance. We’ve negotiated agency relationships. That real-world experience enables us to review Google Ads accounts with a perspective that very few businesses — and very few auditors — possess.
20+
Years combined agency experience
100s
Industries managed across
$M's
In advertising investment overseen
More Than Campaign Experts
Most Google Ads specialists focus on performance metrics — clicks, conversions, cost per acquisition and return on ad spend. These metrics matter, but they represent only part of the picture.
These are governance questions — not marketing questions. And they’re exactly what we help businesses answer.
- Are our Google Ads charges accurate?
- Are agency invoices fully transparent?
- Are management fees clearly disclosed?
- Are we paying only what we should?
- Do we have sufficient financial controls over our advertising investment?
Specialists in Google Ads Financial Governance
Our audits combine deep Google Ads expertise with disciplined financial review methodologies. Every recommendation is supported by evidence, every finding independently documented, every conclusion designed to give business owners complete confidence in how their advertising budget is managed.
- Google Ads platform charges
- Billing methodologies
- Currency conversion calculations
- Advertising spend allocation
- Internal governance & approvals
- Agency invoices
- Management fees
- GST and taxation treatment
- Financial reporting accuracy
Independent by Design
Traditional agencies often review their own work. We don’t. PPC Audit Guy works exclusively for advertisers — we have no incentive to justify existing billing arrangements or recommend unnecessary services.
Whether we identify discrepancies or confirm everything is accurate, you’ll receive an evidence-based assessment you can trust.
Our advice is objective, transparent and entirely focused on protecting your business.
No incentive to justify existing billing arrangements
No unnecessary services recommended
Evidence-based assessment either way
We Find Money Hidden Inside Your Google Ads Spend
01 · UNEARTH
Identify hidden billing discrepancies, reporting inconsistencies and unnecessary advertising costs.
02 · RECOVER
Assist you in recovering excessive charges wherever appropriate through evidence-based documentation.
03 · REINVEST
Redirect recovered advertising dollars into higher-performing campaigns that generate stronger outcomes.
04 · PROTECT
Implement governance frameworks and financial controls that prevent future discrepancies.
Why Businesses Trust PPC Audit Guy
20+ Years of Combined Industry Experience
Decades of Google Ads agency management, optimisation and financial governance expertise.
Independent Financial Governance Specialists
We're not another management agency — we're focused on transparency and oversight.
Evidence-Based Reviews
Every finding is supported by platform data, financial reconciliation and documented analysis.
No Findings. No Fee.
If our audit doesn't identify material discrepancies or opportunities, you pay nothing.
Long-Term Protection
Governance frameworks and reconciliation processes that keep issues from recurring.
Our Vision
We believe digital advertising should be governed with the same financial discipline as every other major business investment.
Our vision is to become Australia’s leading independent authority in Google Ads financial governance.
Strengthen Transparency
Improve Accountability
Maximise Every Dollar
Confidence Starts with Accountability
Every Google Ads campaign produces data. Every advertising dollar leaves a financial trail. We make sure the two align.