Audit. Optimise. Scale.

Google Ads Spend Audit: Stop Losing Money on Your Campaigns

Most businesses scrutinise every dollar they spend on Google Ads — but almost no one verifies what they’re actually being charged.

Are you paying exactly what Google charged plus their agreed margins, or are you paying more than you should?

Many businesses never compare their Google Ads invoices against the advertising charges they receive from their agency. Hidden markups exist behind fancy looking portals, intransparent management fee structures, billing discrepancies, currency conversion differences and reporting inconsistencies can quietly erode your marketing budget year after year.

PPC Audit Guy exists to uncover those hidden budgets.

We Find Money Hidden Inside Your Google Ads Spend

Our independent audit follows a simple three-step process.

1. Unearth Hidden Financial Mismatches

A forensic review of your Google Ads account, invoices and billing records — surfacing markups, currency/tax inconsistencies, duplicate costs and unexplained charges.

Find every dollar that shouldn’t have been charged.

2. Recover Your Money

We help you work with your current or previous marketing partner to recover excessive charges wherever possible, backed by documented evidence.

No guesswork. Just clear financial evidence.

3. Reinvest to Scale Growth

Recovered funds shouldn't sit idle. We help businesses strategically reinvest them into higher-performing Google Ads campaigns.

Stop wasting budget — scale with confidence.

Audit. Optimise. Scale.

If We Can't Deliver at Least 10 Times the Value of Our Fee, You Don't Pay.

More Than an Audit. A Commercial Investment.

If we can recover wasted advertising spend, uncover billing discrepancies or reveal opportunities to improve campaign efficiency, the audit has paid for itself many times over.

Independent

We work for you — not your agency or Google.

Data Driven

Every recommendation is backed by actual billing data, platform evidence and campaign analysis.

Transparent

No hidden agendas. No unnecessary upsells. Just objective findings.

Commercially Focused

We're looking for opportunities that can return thousands back into your marketing budget.

Sample Deliverable

See Exactly What You'll Receive

Every engagement ends with a clear, evidence-based executive report — findings, recovery opportunities and prioritised recommendations you can act on immediately.

Prevent It From Happening Again

Recovering overpayments is only the first step. Preventing them from recurring is where the real long-term value lies. As part of every audit, we provide practical processes, governance frameworks, tools and reporting systems that help you maintain complete visibility over your Google Ads spend going forward.

You’ll receive recommendations on how to:

Reconcile Google Ads charges against agency invoices
Implement transparent billing and reporting processes
Monitor advertising costs with greater confidence
Establish internal checks to identify discrepancies early
Improve financial governance over your digital marketing investment

Is Your Business a Good Fit?

Spend $5,000+ per month on Google Ads
Campaign has been active for 6 months or more
Have worked with one or more marketing agencies
Want complete transparency over advertising costs
Suspect they're paying more than they should
Need an independent second opinion

What You'll Receive

Independent Google Ads billing review
Advertising spend reconciliation
Financial mismatch report
Excess charge assessment
Recovery opportunity summary
Executive report with prioritised actions

Recover More. Spend Smarter. Grow Faster.

You work hard for every marketing dollar. Make sure every dollar is working just as hard for you. Discover whether hidden billing discrepancies are quietly reducing your return on investment.